HubSpot's Validation Rules for Properties: Finally, Clean Data

What are Validation Rules? 

Validation rules are used to ensure that the data in your HubSpot account is accurate and up-to-date. You can use these rules to verify that an email address is valid, that a phone number is in the correct format, or that a zip code is correctly formatted. HubSpot's new validation rules for properties make it easier than ever to maintain the accuracy of your data. 

How do Validation Rules Work? 

When you create a new property in HubSpot, you can now select from a list of pre-defined validation rules. These rules will automatically check the value of the property when it is added or updated. An error will be displayed if the value does not meet the rule's criteria. These error notifications will allow you to quickly fix any mistakes in your data, ensuring that your marketing and sales teams continuously work with accurate information. 

What are the Benefits of Validation Rules? 

There are many benefits of using validation rules to improve the quality of your data:

1. By ensuring that your data is accurate, you can avoid costly mistakes that could lead to lost sales or wasted marketing efforts.
2. Keeping your information up-to-date enables you to segment your audiences more effectively and efficiently and target your marketing and sales efforts.
3. By using validation rules, you can save time by having cleaner data from the start, minimizing the need for manual cleanup later. 

In conclusion 

HubSpot's new validation rules for properties make it easy to maintain the accuracy of your data. Using these rules, you can avoid costly mistakes, segment your audiences more effectively, and save time in the long run. If you're not already using validation rules for properties in HubSpot, now is the time to start!